This will be my final “It’s Monday! What are you reading?” post. I’ve decided to dedicate my time to some new topics. I’m adding “Tombstone Tuesdays” and “Writer’s Corner” on Wednesdays. Please stop by on those days if the topics interest you. I’ll still be doing “52 Ancestors” on Thursdays and “Saturday Snippets” for the rest of 2015.
This is a bit different than the books I usually post, but this week I read:
“50 Ways to Build your Email Marketing List” by Pam Neely
If you run a business, whether a brick-and-mortar location or online, there is tons of information in this book to help you grow your email marketing list. If you don’t yet have an email marketing list, this is the place to start.
Being an indie author, I have a small list of subscribers who I email quarterly about my life, my books, and my job as an author. I admit I haven’t put that much energy into it, but others swear by email lists, so I thought I’d ramp mine up a bit.
This book contains detailed information on adding your sign-up prompt to every page of your website, every newsletter, every email. It also explains how to add a custom tab to your Facebook page and how to use prompts on LinkedIn, Twitter, YouTube, Pinterest, Google+, and SlideShare, placing a Call to Action on all of your online sites. Next, it offers tips on engaging customers in offline marketing including prompts for postcards, speaking engagements, phone, and letting your employees do the work for you.
The one thing that really stuck out to me was creating a QR code that you can use on all of your printed material. It’s got my creative juices flowing about all the places I can put a QR code. I think it’s time to create some new business cards…gotta run.
If you find this topic up your alley, you can pick up Ms. Neely’s book at Amazon HERE.
On my end of the marketing/email spectrum, I always give away literary freebies in my quarterly newsletter. The next one is coming out in September. You can win! Sign up at http://eepurl.com/GHJ7D.