3-step Formula for Writing Blurbs
Technically, a “synopsis” is the summary you write about your book. A “blurb” is an endorsement usually written by someone else, singing your praises. But, neither here nor there, we know what we’re talking about. We want a short, snappy, sales pitch that makes our book sell. We want a summary that calls to the right readers. We want a description that makes money!
Where to start…
Let’s start with a simple formula:
Plot, Problem, Possibility.
1) What’s the plot of your story? We need a general description of the situation.
2) We need a problem (usually following the plot and proceeded by the word ‘but’ or ‘however’).
3) We need the possibility that our hero may overcome the problem.
Let’s insert a book we all know into this formula. How about Green Eggs and Ham?
Plot: Sam tries to get someone to eat green eggs and ham.
Problem: No matter what Sam does, he can’t accomplish his goal.
Possibility: After begging and pleading, someone finally tries green eggs and ham. Will they like it?
Blurb: Sam travels the world trying to entice someone to try green eggs and ham, but no matter what Sam does, he can’t seem to accomplish his goal. After begging and pleading, someone finally tries Sam’s green eggs and ham. Will they like it or will Sam be forced to continue his journey?
Many writers say to keep the blurb short and don’t give away too much. I agree with keeping it short. Don’t tell about the boat and the goat and the train and the rain. Subplots don’t sell books. But I don’t see a problem with giving away anything. Movie trailers always show the funniest or most dramatic parts. Think of your blurb as a movie trailer. It’s a sneak peek into the story and hopefully will entice the looker to buy. Did everyone skip the movies Titanic and Apollo 13 because we already knew the endings? No, of course not. Tell your potential reader whatever you want them to know, and give them the Plot, the Problem, and the Possibility. Do yourself a favor…include the blurb when you send your manuscript to your editor. He/she can tighten that mess right up!
…and lay off the adjectives. Don’t fill me with flowery crap, just tell me what the story’s about.
Lori Crane is a bestselling and award-winning author of historical fiction and the occasional thriller. Her books have climbed to the Kindle Top 100 lists many times, including “Elly Hays” which debuted at #1 in Native American stories. She has also enjoyed a place among her peers in the Top 100 historical fiction authors on Amazon, climbing to #23. She resides in greater Nashville and is a professional musician by night – an indie author by day.